Advocacy News - PSA (Public Service Announcements)
Public service announcements
"Parents" PSA in Austin film festival
One of our three television public service announcements, Parents, has been selected for presentation at the Austin Gay & Lesbian International Film Festival. The 30-second gem will be shown in a special program that will focus on same-sex marriage. The spot is part of a multi-media campaign that began airing on Canadian radio and television (and American radio) this year, thanks to advertising industry support.
An addition to the print campaign
Toronto agency Zig released an addition to the equal marriage print campaign today: "Let two gay men marry? Next thing you know blacks will be drinking from the same fountains as whites."
The copy of the public service announcement explores the issue of discrimination against minorities and the challenge of change. It is part of a multi-media campaign, mixing the serious with the humourous, to convey messages designed to provoke thought and discussion.
Equal Marriage print campaign ready today
"50% of all marriages end in divorce. Are gay people sure about this whole getting married thing?" A print campaign, designed by Toronto agency Zig, begins today with the exploration of some of the factors involved in this universal debate. The challenges of married life, the need for change, religious opposition, and a forward look ahead are all discussed in the single-page public service announcement.
The print campaign compliments messages heard in television and radio spots that were released earlier this week.
Wrong With Gay Marriage?"
The spots will raise awareness for the equal marriage issue and support the work of PFLAG Canada (www.pflag.ca) and Equal Marriage for Same-Sex Couples (equalmarriage.ca).
Zig and Industry Films launch campaign supporting Equal Marriage For Same-Sex Couples
Toronto agency Zig, Marketing Magazine Agency of the Year in 2002, has created a series of public service announcements intended to support the lobbying efforts of equalmarriage.ca and PFLAG Canada. The spots were produced by Industry Films, winner of a 2002 Gold Lion at the Cannes Lion Festival and one of the top 10 production companies in the world (Palm d'Or, Cannes).
Both Zig and Industry have a history of supporting social causes. The same-sex marriage spots are intended to illustrate the fact that couples, gay or straight, face the same issues in relationships, both good and bad. The net effect is to underline the point that sexual orientation does not separate us as human beings and should not be a factor in whether or not one chooses to marry.
public service announcements
The email's subject line was typical, reflecting the diversity of those who have contributed to the cause of equal marriage for same-sex couples: "A heterosexual's support ..."
Since launching our web site in 2001 we have found support for equal marriage in many parts of society but this email was different. It came with an offer from an advertising agency called Zig: "... we'd really like to help you guys affect some change."
Television PSA treatments
Read the "treatments" or scenarios written for the three television public service announcements. Created by Hayes Steinberg (writer, co-director) and Craig Brownrigg (art director, co-director), both with Zig.
The treatments are not a literal transcript or representation of how the finished spots appear on television. Creative and artistic decisions in the production process have resulted in minor variances from some of the treatments.
The public service announcements were made possible thanks to the participation of:
Credits - Television Public Service Announcements
Credits - Radio Public Service Announcements